A full business website for a beauty and aesthetics clinic — giving potential clients everything they needed to feel confident booking, all in one place.
The brief
Subtle Aesthetics is a beauty and aesthetics clinic run by a nurse in Derbyshire. With 47k followers on Instagram and an already established client base, she was doing serious numbers — but had no website to back it up. Potential clients had nowhere to go to find out what she offered, what it cost, or what to expect. The goal was to give her business the online presence it deserved.
What was built
A clear breakdown of every treatment offered, with prices. No more potential clients having to DM to find out what things cost.
A dedicated page for before and after photos — the main thing potential clients want to see before deciding to book.
A page covering what to expect after each treatment — saving time spent answering the same questions and building trust before a client even books.
Clear location details so local clients could easily find her, with bookings handled directly via WhatsApp.
Full SEO setup across every page, plus AI search optimisation so the business shows up on ChatGPT, Perplexity and Google AI as well as traditional Google search.
The result
The client said it turned out so much better than she expected. Here's what she had to say:
"He has absolutely blown my mind. He is so knowledgeable, his work ethic is incredible and he is an all-round nice guy. That looks super professional and it does everything that I wanted, including built-in AI to utilise everything needed."
Get started
A full business website starts from £500. I'll build it from scratch, get it live fast, and make sure it's set up to be found on Google and AI search.