It's one of the most common questions small business owners ask — and the honest answer is: it depends. But "it depends" isn't a useful answer if you're trying to budget, so here's an actual breakdown of what websites cost in the UK in 2026.
What affects the price?
What type of site you need
A single landing page is far simpler to build than a 20-page site with a booking system. The more pages, features, and complexity involved, the more it costs. This is the single biggest factor in the final price.
Who builds it
Freelancers generally charge less than agencies, but quality varies significantly. AI-assisted development has also changed the market — it's now possible to build high-quality websites much faster than traditional methods, which brings the cost down without compromising on quality.
What's included
Some quotes include SEO setup, hosting, and ongoing updates. Others are just the build. Always check what you're actually getting before comparing prices.
A rough guide to website prices in the UK (2026)
These are market ranges across all types of developers and agencies. Your actual quote will depend on who you go with, what's included, and exactly what you need.
What about website builders like Wix or Squarespace?
You can build your own site using Wix or Squarespace for around £12–25 per month. It's a reasonable option if you're comfortable doing it yourself. The trade-offs are worth knowing:
- They look like templates — because they are
- SEO is harder to control and often limited by the platform
- You'll spend time building and maintaining it yourself
- Monthly costs add up over time, and you're locked into their platform
For a lot of small businesses, the time spent wrestling with a website builder would be better spent on the actual business. A one-off cost to have it done properly is often better value in the long run.
What does Sites by AJ charge?
Landing pages start from £200 and full business websites start from £500. That includes design, build, and SEO setup — ready to be found on Google and AI search engines from day one. No template. No lock-in. Built from scratch for your business.
Want to see exactly what's included at each price point?
View pricing →Is it worth the investment?
A website that generates even one new customer a month pays for itself many times over across its lifetime. For most small businesses, a professional website is one of the highest-ROI investments they can make — because it works for you around the clock, every single day.
The question isn't really "can I afford a website?" It's "can I afford not to have one?"